What we do
Raising awareness of mission critical communications that cannot fail in high stakes, National Security environments.
Somewear Labs supports the world’s most important organisations with unified communications for frontline teams. Our mission was multifaceted, building meaningful content using language that resonated with these audiences to create awareness for inclusion on procurement paths and government RFPs.
Through content marketing, thought leadership, social media campaigns, and email marketing we educated the market on the shift toward survivability-first comms. By streamlining the sales pipeline and updating the key sales platform, the company website, we helped create a new level of engagement for this category-leading defense tech company.
Jonathan Besquin, Director of Marketing: “As a startup growing quickly and constantly adapting, we needed a partner who wasn’t afraid to roll up their sleeves and jump in with us. The Think GTM team brought a great mix of strategic thinking and hands-on execution, helping us move marketing projects forward, test new channels, improve integrations, and tighten up parts of our sales ops along the way. They’ve been flexible, collaborative, and genuinely easy to work with. In a startup environment where priorities shift quickly, this kind of partnership makes a real difference.”
