What we do
Creating the first travel and motor D2C platforms for the iconic and instantly recognisable leading global insurance brand.
AXA Partners is a global business unit of the AXA Group, offering a wide range of solutions in Assistance Services, Travel Insurance and Credit Protection.
Despite being a household insurance name, AXA did not have a direct to consumer (D2C) sales platform for its travel and motor insurance products. Think GTM provides not only the digital capability but also carefully positions the trusted brand with a considered identity that can co-exist alongside the customers for whom AXA underwrites.
Our approach starts by uncovering key market insights to make insurance more memorable, while ensuring the proposition remains aligned with AXA’s core identity.
The AXA Travel and AXA Breakdown websites feature emotive visuals, engaging copy, and custom functionality with a common creative thread of ‘We’ve got you Covered’ running throughout. Supported by ongoing multi-format digital campaigns for each target customer profile uncovered, the D2C sites are a testament to the digital modernisation of a well loved brand.
