/ What we do
Positioning Trustonic as a key enabler of smartphone financing and digital inclusion while reinforcing its leadership in secure device locking technology.
Trustonic is the world’s largest smartphone locking company, now protecting over 350 million devices globally, working with all the major Android OEMs and an approved global partner for the Google Device Locking Program.
Think GTM works closely with Trustonic to strengthen its marketing, communications, and commercial positioning within the mobile ecosystem. Operating at the intersection of strategy and execution, we support Trustonic in translating complex technology propositions into clear, compelling narratives that resonate with mobile operators, device manufacturers, retailers, and financial partners worldwide.
We develop high-impact marketing assets and campaigns that engage decision-makers across the mobile industry. From research-led content, industry reports, whitepapers, and press materials, to event-driven campaigns around key industry moments like Mobile World Congress. By combining data, storytelling, and design, we communicate the commercial and social impact of secure device financing, demonstrating how the technology drives growth through increased customer acquisition, improved loyalty, and higher ARPU for operators and retailers.
Alongside strategic messaging, we also deliver hands-on execution across digital marketing, content creation, and brand development. Executive profiling plays a key role, helping the leadership team convey their expertise and we are always on hand as an extension of the Trustonic team supporting across speaker, media and award opportunities.