Athletes
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Countries
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Digital Impresions
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M+
Sponsorship that makes sense, with the world’s toughest, craziest endurance event, providing the athletes with genuinely useful technology to enhance their safety and comms during the race. Aligning with a global brand, both recognised for pushing the boundaries.
Content was king in this activation, from athletes owned channels, to Red Bull Media to the alpine towns included on the route, we ensured our brand was top of mind throughout.
Carefully curated moments that worked alongside the core race content and naturally demonstrated how the athletes and their support teams benefitted from rugged and satellite connected tech.
