Storytelling // Generating Awareness // Event Lead Sales // Brand Activation // Influencers // Social Media
When you have the world’s first satellite connected smartphone, launching at the world’s biggest mobile trade show with over 2500 exhibitors, you need to stand out. So we persuaded endurance athlete Jamie Ramsay to cycle 272 km from his home in France to the event in Spain – over the snowy Pyranees – delivering it directly to the MWC 2023 stand.
The sight (and smell!) of Jamie cycling through suited and booted tech execs certainly turned heads and was the final piece in an engaging and immersive stand and demo experience.
A comprehensive media pre-briefing program, thought leadership speaker slots during the event and PR coverage with a genuine innovative story, made winning the coveted GLOMO Best in Show award worth all the effort!
